Publicity stunts are a funny thing. Some companies just miss the mark in spectacular fashion while others hit the tone of their respective game just right. Others, try something a bit different. Different is good……sometimes. Resident Evil 5 had such a stunt.
For those that don’t know, Resident Evil 5 is a third person shooter set in sunny Africa. The series is known for having zombies but the main enemies in RE5, are villagers under the control of the Uroboros virus. This virus basically puts whoever is infected, under the control of whoever is controlling the virus. Now that that’s explained, let’s talk about something completely different! This Resident Evil 5 stunt! Rather than taking place in Africa, this stunt take place in murky London. 50 contestants set off in the early hours of the morning, for a scavenger hunt in the city. The prize you ask? A trip for two to Africa. Not a bad prize at all. I’d give my right leg for that trip. And a hand. A torso. Another leg. Oh wait……I wouldn’t have to give them my body parts! Just the ones the organisers have scattered about the city.
Yes you read that right, body parts. Just lying there, no big deal. Someone’s grandma out for a morning stroll, wanders round the corner and hello there! A leg in the alley. Whether that happened or not, I am unsure of. Maybe the heads, torsos and limbs were hidden well enough. A little too well apparently because at the end of the competition, a few mounds of flesh hadn’t been returned. Yup, apparently one head, two torsos, six limbs and lots of chicken liver, for added effect, were not returned.
I like to think that this was one of the contestants who just ran off with his finds. Perhaps he was really happy with him or herself. Strolling along, limbs tucked under each arm, head in a carrier bag and torso shoved in a back pack. Then he sees the winner of the contest, Steve Long, walking by with more limbs. And our body snatcher decided that he/she wouldn’t win today. So, like a sulky child they took their football and went home. Only this time, it was a head instead of a football. Just like the Mayan’s used to do. There’s an extra fun fact for you!